Work

Illustrative scopes—not live client dashboards yet.

Problem → fix → what we measure once tracking is live. Swap in real outcomes as wraps finish so crews can compare apples to apples.

Match me to a package Layout previews

Want scrollable full-page mocks (fictive local brands)? Open layout previews — same tier shapes as Foundation vs Growth, not live client sites.

Case studies

Composite narratives you can sanity-check against your business.

Examples are illustrative. Names and scenarios are composites for sales conversations—they are not measured client engagements or verified outcomes.

Example · Growth

Irrigation · Medfield, MA

Turning seasonal searches into booked estimates

Seasonal irrigation brand needing searches → booked winterizations/install estimates—not vanity clicks.

4 service pages aligned to what people search
Quote path that works after hours

Details

Example · Growth

Roofing · Natick, MA

Replacing a brochure site with a roof-repair funnel

Emergency repairs vs full replacements split into measurable funnels—owners stop guessing which line pays.

Distinct paths per job type
Event tracking wired (e.g. PostHog)

Details

Example · Growth

Landscaping · Framingham, MA

Building a local search base for recurring maintenance

Referral-heavy landscaper formalizing maintenance leads before crews idle.

Maintenance / design / cleanup clearly separated
Seasonal post shell ready

Details

Example · Growth

HVAC · Ashland & Hopkinton, MA

Splitting tune-ups from emergencies so after-hours traffic books the right crew

Busy owner tired of midnight “no heat” calls landing in the same voicemail bucket as spring tune-up requests.

Call-tracking number + form-start events named per path
Tune-up vs emergency landings marked complete in the build checklist

Details

Example · Growth

Plumbing · Newton, MA

Giving burst pipes, slow drains, and installs their own front doors

Shop that wins on word-of-mouth but loses patience when every web lead says “urgent” and half are routine.

PostHog funnel steps keyed per path (no copy-paste event names)
SMS or email handoff timestamps captured once routing tool is chosen

Details

Example · Foundation

Electrical · Wellesley, MA

Earning trust for panel upgrades before the homeowner imagines a fire hazard

Licensed crew that does meticulous work—but the old site looked like a side hustle, so permit-heavy jobs stalled at “get three quotes.”

Form field completion sequence sized for thumb reach (QA checklist item)
Mobile LCP band noted in launch runbook for before/after tuning

Details

Example · Foundation

Painting · Needham, MA

Turning seasonal demand into scoped painting leads—not endless “ballpark?” texts

Interior/exterior seasons spike inquiries, but the crew was drowning in one-line DMs with no photos or room counts.

Gallery module engagement events (first scroll depth milestone)
Partial form save behavior documented if/when enabled

Details

Example · Foundation

Tax & accounting · Newton, MA

Giving tax-season traffic a calm intake ladder—not a single overloaded inbox

Busy CPA firm with strong referrals—but one contact form treated extensions, s-corps, and “quick questions” the same, so March admin drowned in back-and-forth.